探究 “Google 較容易使用”

記得在 如何推廣圖書館豐富的資源 這一篇的 comments 中 提到 Google 較好用的問題,老貓認為 “Google 的搜尋技術當然是關鍵,可是更關鍵的是他們的頁面排序「演算法」”。

不同於一般人只以 “Google 較容易使用”來做為讀者喜歡用 Google 等搜尋引擎的原因,Information Wants To Be Free 節錄了 Lorcan Dempsey 的幾個重要觀點,從使用介面的設計來探究圖書館網站之所以屈居於下風的原因:

  • Our collections are fragmented, making it difficult for users to know where to search to find what they’re looking for.
  • There is significant variability in how users can access material, how quickly they can get it, and how transparent the process is.
  • There is a great deal of variability in how different electronic resources work (in terms of their search interface, how their results are organized, etc.) and it can be difficult to move between different library electronic resources
  • Libraries’ systems usually can not be accessed outside of the library’s website. This is changing as some libraries are offering RSS feeds of search results from the catalog, search toolbars, etc., but they’re nowhere near as accessible as tools like Google and Amazon
  • Amazon and ebay make use of a wealth of user-created data that can help users to determine the relevance of a particular resource. Libraries could do the same, but thus far they have not.

Dempsey 覺得把圖書館網站介面做得像 Google 或 Yahoo! 並不能解決問題,館藏目錄介面再怎麼好,還是可能不會被許多的讀者發現,因為他們花大部分的時間在其他地方。他認為應該朝組織上(organizational) 去做改進,什麼樣的組織架構(organizational frameworks) 可以讓我們調動館藏資源來應付目前環境的挑戰? 我們要如何克服館藏資源的分散、streamline supply、降低因重複發展的系統/服務所帶來的成本。

Information Wants To Be Free 的編輯則認為我們通常會關注在如何增進使用者的經驗 (如使用 RSS、folksonomies、link resolvers、federated search 等),因為與整個組織性變動而言,這些改變算是較小且容易的。但我們要如何有系統地改變圖書館資訊搜尋(information discovery) 的機制呢?

我認為不論改變幅度的大小,只要有助於館藏資源的推廣及使用者經驗的努力都值得去探究及實現。不過上述的一些問題確實很令人頭痛,是吧?!

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