您在坐公車或地鐵(捷運)時都在做什麼呢? 相信很多人會(把頭)靠著窗戶休息片刻。如果在您靠窗休息時,突然聽到窗戶跟你講話,會不會嚇一跳呢 😉
圖片來源:corbis
在德國,現在有廠商利用骨傳導(bone conduction) 的原理,讓廣告內容可以透過窗戶傳送給頭部靠著窗戶的乘客,這項技術以往是用在助聽器、耳機、或軍事用途上。
http://www.youtube.com/watch?v=azwL5eoE5aI
BBDO and Sky Go plan to roll out the talking windows all over Germany. They are intended to transmit music and weather, as well as ads, BBDO rep Susanne Keyzers told The Huffington Post. She went on to say that the talking windows had a test run in Munich and North Rhine-Westphalia. “Passengers got surprised and enjoyed this new form of advertising," she wrote in an email. (via The Huffington Post)
延伸閱讀:
The Huffington Post - Train Window Ads Vibrate Into Ear Via Bone Conduction As You Lay Head Against Glass (VIDEO)
發表迴響