美國圖書館學會(ALA) 自 10月起與美國大型連鎖超市Safeway合作，在其販買的 cereal 包裝盒背面印上圖書館(員) 的廣告。由於美國人早餐有不少大人和小孩都喜歡吃 cereal (喜瑞兒)，所以圖書館的廣告也就同時進到每個家庭中，相信多少都能達到效果吧!
ALA 總共會推出 5種廣告，主題分別是：
- Get rich @ your library lists free resources available at libraries and encourages readers to add up how much they save by using the library’s resources;
- Learn for a lifetime @ your library features the ways that school and public libraries encourage lifelong learning;
- Great mysteries answered @ your library contains fun facts about libraries, including the number of questions answered weekly by reference librarians at our nation’s academic and public libraries;
- Discover the world @ your library positions a library card as a passport to the world;
- Discover your family tree @ your library encourages readers to go to the library to research their family tree.
ilovelibraries.org － Safeway Inc. rolls out library content on cereal boxes