電子書閱讀的崛起

今年4月 Pew Internet 的一份報告《The rise of e-reading》引起不少人的注意,主要發現過去一年曾閱讀過電子書的人口比例有明顯增加的趨勢,今年2月份的調查是21%,比起去年12月中詢調查的17%又增加不少[1]


在今年6月的ALA年會裡,Pew Internet 的 Lee Rainie 也針對這主題做了報告,下面是他的ppt


http://www.slideshare.net/PewInternet/the-rise-of-e-reading

根據Pew Internet的調查,紙本書目前仍是最多人看書的媒介,不過紙本書與電子書在不同目的使用上互有領先:

Which is better for these purposes, a printed book or an e-book?
圖片來源: Pew Internet

除了電子書在內容及種類越加豐富外,近來陸續推出的各式平板電腦與電子書閱讀器勢必再將電子書閱讀的人口往上推。面對這趨勢,Lee Rainie 在簡報最後總結了10個重點:

  1. E-reading is taking off because e-reading gadgets are taking off
  2. The gadget doesn’t make the reader, but it may change the reader
  3. E-book readers are reading omnivores (and probably influencers)
  4. E-book readers are not platform snobs AND they like different platforms for different purposes
  5. Library users are not always the same as library fans
  6. E-book borrowing has foothold – and whopping upside
  7. Librarians have a gigantic public education and marketing opportunity – people want to learn and know about this new world
  8. Library users are book buyers
  9. Library borrowing patterns are changing
  10. Collections are changing

Pew Internet 的 Kathryn Zickuhr 於月初所舉行的 Library 2.012 worldwide virtual conference 中就《The rise of e-reading》及6月發表的《Libraries, patrons, and e-books》這2份報告的數據,分享圖書館可以從中學到什麼[2]


http://www.slideshare.net/PewInternet/what-can-libraries-learn-from-new-user-and-nonuserereading-data-from-the-pew-internet-project

Schools.com 也根據了一些報告內容(包含前述的 Pew Internet報告) 做出一張圖表,可以參考看看。

The Rise of eReading: Are Books Going to Become an Endangered Species?
圖片來源: Schools.com

延伸閱讀:
1. Pew Internet - The rise of e-reading
2. Pew Internet - What Can Libraries Learn from New User (and Non-User!) E-Reading Data from the Pew Internet Project?
3. Library Views 圖書館觀點 - 電子書閱讀較不利於記憶?

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